Avoid the Number One Reason Listings Expire

We understand there are several reasons for selling your home. Most of the time we see that our sellers are looking to start the next chapter of their lives. A growing family needing a larger home with more living space, a new career opportunity, financial reasons necessitating a move, or empty-nesters deciding to downsize. Whatever your reason is, once you’ve made the decision, you will want to sell it today and move tomorrow.

Yet, after several months of having your home sit on the market, there is nothing more disheartening than to have no offers. You’ve gone through the exhaustive efforts to not only prepare for sale, but the emotional stress of keeping your home show-ready and then the listing expires. Every home seller’s worst nightmare.

THE TRUTH

The truth is, in almost every scenario, the number one reason why a listing doesn’t sell and eventually expires is…price.  There may be other factors contributing to no sale, but typically it is down to price. Even the most run-down properties will receive offers if priced at the right point. Plus, for those moving with time constraints and/or financial issues, there is always an acceptable market-driven price that meets both the seller’s and buyer’s requirements.

THE MYTH

So, what happens when your home is overpriced? When a home is newly listed, there is an immediate excitement and interest. Agents flock to the open house and line up their buyers for showings. Buyers will also see the sign, receive email alerts from agents or see the on-line listing, and will be hounding their agent to arrange an appointment to view your home. You receive a few early offers. Yet, it is still for sale. Then it quickly dwindles to no activity and ultimately no offers. You’ve lost the new-on-the-market appeal and people are starting to question, “Is there something wrong with the house?” In the end, an over-priced house gets overlooked and the listing becomes stale. Eventually it expires and all because you are waiting for an asking-price offer.

THE SCIENCE

Pricing your home to sell is both an art and a science.

The science comes from the facts. Market fact checks: a thorough Comparative Market Analysis (CMA), location, proximity to schools and amenities, condition of your home and area and so on. These are the facts that determine a pricing strategy.

THE ART

The art comes from the experience of the REALTOR®. Your agent should instinctively know how to decipher the facts, translate the data into a meaningful listing and marketing strategy for you to SELL your home. They know to listen to the showing agent’s feedback. Most agents are very candid with their feedback, which comes from both their professional experiences as well as the response from their buyers.

Your home is unique and you need a tailored experience to sell it. The HOMM Real Estate Services team takes their specific expertise to create a marketing plan that evaluates both your needs and the current selling market. Our team has an array of expertise, making sure we have agents as unique as you. 

Oftentimes, it takes the right REALTOR® to figure out the selling price that will work best and get your home SOLD. With HOMM Real Estate Services, suddenly the goal of selling today and moving tomorrow is much more achievable.

HOMM Real Estate Services, located in the Brandon, Florida area of Tampa-Bay focused to Hillsborough, Pasco, and Polk Counties. As a full-service general real estate company, we specialize in general real estate, home buyers, home sellers, new home construction, rentals, tenants and landlords, and property management.

Learn more about Marie Negron, her team and HOMM Real Estate Services. Call 813-684-5954 or email info.hommsales@gmail.com to get started.